Start Aligning your GTM.
Get Situated.
Fractional GTM leadership and marketing advisory services for growth-stage companies. We help you get situated for sustainable revenue growth.
Many marketing problems are actually GTM problems.
Situate GTM Solutions can help! With experience delivering marketing advisory services and GTM alignment, we deliver for organizations of all sizes. We work with growth-stage leaders to diagnose the root cause, fix the motion, and align teams before they scale. We thrive at the growth "inflection point." It's the moment when the old way of growing stops working.
When you need to call in Situate
No marketing function yet.
You've grown this far on product and hustle. Now it's time for a real function, not just a job posting and hope.
A team that isn't landing.
You have marketing. It's just not moving the business the way it needs to. Something structural is missing: alignment, leadership, or both.
A genuine inflection point.
A new category. The pressure that comes post-acquisition. A new market. The transition from founder-led marketing to a professionally run function. The old playbook doesn't apply anymore, and you know it.
We bring GTM experience across B2B, CPG, DTC, and consumer brands. That range means we build Go-to-Market strategy around your business, not around a playbook borrowed from a single sector.
Situate GTM Solutions
Situate GTM Solutions is a Fractional Marketing & Go-to-Market advisory firm. Founded in 2026 by Graeme Switzer, Situate GTM Solutions delivers value to clients through consulting services like GTM advisory, growth marketing and positioning, and fractional leadership. This often starts with a GTM clarity session or workshop.
Meet Graeme →How We Work
We offer myriad ways to engage with us. We provide short-to-medium-term retainers, longer-term fractional marketing services, and project-based delivery. If you or your company are stalled, not growing, or failing to convert marketing into revenue, we are well situated to unlock revenue and scalable growth for your business. Click below for our full range of engagement offerings.
See our services →"Brand owners can rest knowing that he will deliver the best for them. From email marketing, to SEO to user experience, he ensures maximum and continued engagement from the consumer. I would not hesitate to work with Graeme again and highly recommend him."
— Gilbert S.
GTM OS Certified Implementation Partner — see the 8 Pillars of the GTM OS on our Work page.